Kykkänen has over seven years of experience in marketing and communications on a strategic as well as practical level. Her previous positions include Head of Communications at Kaiku Health, a company developing digital solutions for patient monitoring, and Senior Consultant at communications office Hill+Knowlton. Dance is Kykkänen’s passion: she has studied dance pedagogy and teaches the Brazilian Zouk partner dance in Finland and abroad.
– I’ve had the opportunity to work on amazing things as a professional in communications. With the Kaiku Health team, we were the first in Europe to create artificial intelligence and machine learning models for cancer treatment. I have also lived and breathed dance throughout my entire life. At Dance House Helsinki, I will get to use my professional skills in a setting that is close to my heart, Kykkänen says.
Kykkänen feels most at home when she is creating something entirely new. However, she reminds us that you can’t create something out of nothing. Dance House Helsinki is built on a close connection with its communities and the surrounding cultural field:
– We are laying down the foundations for original ways of producing and experiencing dance. The most important thing is to listen to what the surrounding community wants from us, as well as the cultural zeitgeist. We can also use this understanding creatively in our communications.
Working towards a nationally and internationally recognized Dance House Helsinki
According to Dance House Director Matti Numminen, open-minded and distinct marketing and communications are important at this early stage of operations.
– Over the following years, we’re going to build and reinforce the identity of Dance House—particularly in the eyes of the public. We will also strive to revamp and develop marketing and communications practices in the field of performing arts.
Kykkänen believes in the uniting power of dance:
– My goal is for the experiences and concrete actions offered by Dance House Helsinki to be recognized in Finland as well as abroad. We are strengthening the cultural and social status of dance so that more people may find themselves—and each other—through dance.
Kykkänen starts in her new position on 14 January 2019.
Further information: Director Matti Numminen, 050 467 0276, email@example.com
Requests for interviews: Communications Officer Inka Asikanus, 040 716 7487, firstname.lastname@example.org